CEO Mark Zuckerberg launched Meta today at Connect 2021, a new business brand that unifies our apps and technologies. Meta's mission will be to bring the metaverse to life by assisting people in connecting, forming communities, and expanding their enterprises.
The metaverse will resemble a mix of today's online social experiences, stretched into three dimensions or projected into the real world at times. It will allow you to enjoy immersive experiences with others even when you are unable to be physically present with them and do things together that you would not be able to do in the actual world. It's the next step in a long series of social technology, and it marks the start of a new era for our business. In a founder's letter, Mark elaborated on this concept.
Our annual Connect conference brings together developers, content creators, marketers, and others to celebrate the industry's energy and progress. This year's virtual event looked at how social interaction, entertainment, gaming, health, work, education, and commerce would feel in the metaverse over the next decade. We also revealed new tools to assist individuals in creating for the metaverse, such as the Presence Platform, which will enable new mixed reality experiences on Quest 2, as well as a $150 million investment in immersive learning to train the next generation of creators.
At meta.com, you can view the entire Connect speech and discover more about how the metaverse will open up new possibilities. On our design blog, you can read more about our work developing the Meta brand over the last few months.
Our business structure will not change, but our financial reporting will. We propose to report on two operating segments beginning with the fourth quarter of 2021: Family of Apps and Reality Labs. On December 1, we plan to begin trading under the new stock ticker MVRS, which we have reserved. The announcement made today has no bearing on how we utilize or exchange data.
Meta creates software that allows people to connect, find communities, and grow their companies. When Facebook first came out in 2004, it revolutionized the way people communicated. Apps like Messenger, Instagram, and WhatsApp have given billions of people around the world more power. Meta is now expanding beyond 2D displays to include immersive experiences such as augmented and virtual reality in order to aid in the development of the next generation of social technologies.
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